"Friday flash," grumped Arthur, "I thought the Flash was on a Tuesday?"
Sid, his little dwarven sidekick replied, "Not the CWTN super hero series, but that type of fiction where the main characters of a book or novel are employed as an advert for that said book or novel."
Arthur looked intently at Sid, "Are you feeling well old friend? It's just that you sound like a bowfin and not your usual surly/humorous self?"
"I assume you meant boffin there and it's been spell checked into bowfin. What is a bowfin by the way?"
"I feel a slight Google moment coming on, by the Author."